Go to Chouriet's website and you learn Emile Chouriet was a watchmaker
around the early 1700's. He died around 1735 and the workshop
continued on until 1800. Then, the website says any trace of
the company was lost around 1800. That's it. There's nothing
to tell you how it came about from 1800 to the present. Very
The address I have brings me to a seven-story office/apartment
building in Geneva's city center. As you can see in the accompanying
photo, immediately to the right of the building's entrance is
a grocery store and to the left, an exterior display of Chouriet
watches. However, there's no store--just the four glass displays.
The entrance door to the building is locked so I repeatedly ring
the buzzer to Chouriet's fifth floor office. No answer. Another
tenant is going into the building so I follow him in the door.
I ask the man if he speaks English and if he's heard of Chouriet
Montres. The man says he lives right across the hall and goes
on to say no one is ever there except maybe once a week.
Hmm, what am I doing wasting my time here. You'd think whoever
owns the company would want some exposure and respond to the
letter of introduction I sent a month earlier and try to set-up
a time to meet. Then again, maybe this mysterious company doesn't
want anybody to know anything about them