Daniel Roth et Gerald
It's 1:30 PM and I'm about a mile from Geneva's airport standing
outside a five-story building probably built ten years ago. I'm
here to visit two watch companies; Daniel Roth and Gerald Genta.
A pharmaceutical company seems to occupy most of the building
as I follow the sign directing visitors to the 4th floor reception.
Hmm, the glass door is locked. Peering in the window I can see
another glass door, the reception counter, hardwood floor and
staircase. Swiss companies like their lunch hours so I figure
maybe they've closed for lunch. Then again, it's July and maybe
they're closed for vacationmany Swiss watch companies do
that. Nah, that would be tacky and no-class to do that and not
let me know they're closedafter all I sent my letter of
introduction more than five weeks ago to Gerald Roden-Director.
I mean these are two high-end watch companies and they're owned
by Bulgari, the luxury jewelry group. I walk down to the ground
floor and see a delivery door for Daniel Roth & Gerald Genta
saying lunchtime is 12-2 PM. Ah, they must be closed for lunch.
I decide to leave and return later in the afternoon.
It's 4 PM when I return and guess whatthere's still nobody
here. Jeez, they must have closed down for vacation. I explained
in my letter that I'd be showing up sometime this week. Why didn't
someone from Roden's office contact me? How difficult is it to
send an e-mail?
Actually maybe I shouldn't be surprised. A month ago I tried
visiting Bulgari Time (Switzerland) in Neuchatel and had equally