Andersen Geneve SA
Visiting watch companies in 2003 I asked a lot of questions.
One of the names repeatedly mentioned when asked to name the
cream of the crop of independent watchmakers was Svend Andersen.
So, here I am on the third floor of an ugly 13-story concrete
slab of a building probably built in the 1970's. The first few
floors are offices and businesses and then it's all apartments.
The building stands only a few blocks from Geneva's lakefront
and overlooks a river flowing into Lake Geneva.
Svend Andersen himself turns out to be the one answering questions
and showing me around the place. It's basically one very large
room and he's had his office in the building since 1980. Workbenches
line the large window facing the river. Four people work here.
Smoking isn't allowed, there's no break room and you're on your
own as far as finding parking.
Over the years Andersen has had plenty of write-ups as he points
to a pile of magazines stacked two feet high. He's in the Guinness
Book of Records for creating the world's smallest calendar watch.
I ask for a look so he retrieves it out of a safe along with
a magnifying glass. I leaf through several booklets cataloging
the watches he's created over the years and they're quite amazing.
Andersen also dabbles in erotic watches which will set one back
at least $40,000.
Company website: www.andersen-geneve.ch