Vittorio Veneto is a cozy town of 15,000 inhabitants some 35
miles north of Venice. Headquarters for Permasteelisa lies on
the outskirts of town in an industrial park. What does this company
with revenues of 990 million euros and 5,300 employees do? They
manufacture and install external cladding on buildings around
the world-cladding is also known as steel curtain.
The three-story head office building fronts a factory. The site
is fenced in and one can't get enter the property unless the
metal gate is opened. I press a button next to the entrance gate
and I'm let in without having to talk into a speaker box. The
sidewalk in front of Permasteelisa has a sign designating it
for pedestrians and cyclists but evidentially it's disregarded
by employees as they park their cars blocking the sidewalk.
I count nine plants (real) as I check in with the receptionist.
Two framed 25 foot tall pictures of office buildings in Hong
Kong and Shanghai hang on a wall and find
out the two impressive-looking modernistic towers have been clad
in Permasteelisa products.
In a few minutes I'm meeting with Sonia Pasquali, assistant to
Chairman Davide Croff. It's an excellent visit thanks to the
accommodating Pasquali. Between the factory and head office,
a total of 600 people work here. Management enjoys reserved parking
spots with the rest on their own. There's no on-site cafeteria
or recreational facilities and no formal dress code. Those who
bicycle to work enjoy covered parking. It's a mile to downtown
Vittorio Veneto, less than a mile to the nearest freeway and
30 miles to the nearest airport (Venice). As we walk around the
various floors you can't help but notice all the framed pictures
of buildings hanging on the wall. Many are instantly recognizable
such as the Sydney Opera House and Guggenheim Museum in Bilbo,
Spain. What do they all have in common? Yep, clad by Permasteelisa.
Co-CEO Alessandrini occupies a top floor middle office. I count
two plants (real), note the computer and family photo. What's
the view out his window? An unexciting view of the street out
Company website: www.permasteelisa.com